Alex Kelerman

I build growth systems. Then I run them.

Reach, acquisition, conversion, expansion. Four stages, one engine. You own every channel that touches your customers. I own and operate the engine behind them.

Email me directly

I ran an agency for 5 years. Every system I sell runs on my own business first.

Short version

Who you’re emailing

I ran an agency for 5 years. So I know both months. The one where the pipeline is full, and the one where it goes quiet and nobody can tell you why.

Since 2020 I’ve been on the management team at Magmatik, where I own the e-commerce P&L. Everything I build for clients got built there first. Product data, customer value, internal dashboards, the lead pipeline itself.

No team. No outsourcing. A handful of clients, and I run their engine the way I run my own.

Business judgement, hands-on building.

The catalog

RACE

Four stages a customer moves through on the way to you, and then further in. Every stage has systems that can be built. Most businesses are only missing one or two.

  1. Reach

    Getting in front of people who don’t know you yet.

  2. Acquisition

    Turning interest into a booked conversation, fast.

  3. Conversion

    Turning conversations into signed work.

  4. Expansion

    Keeping what you won and growing it.

Two of them are running on you right now. Start there.

Reach

The system that sent you here

You’re reading this because a system I built decided your company was worth an email. Then it wrote the email.

Five stages. This is all of them.

  1. Scrape

    A list built to a profile. Not bought from one.

  2. Personalize

    Each email written against that company. Not a merge field with a first name in it.

  3. Send

    Warmed domains, controlled volume, PECR compliant.

  4. Reply

    Answered by me, same day. No sequence traps, no fake follow-up.

  5. This page

    You’re on it.

That’s the product. Same engine, pointed at your market instead of mine. You own the domains, the inbox and the list. I build it, run it, and hand you the replies.

Acquisition

Five minutes. Every time.

An enquiry lands on your site at 21:40. Most businesses answer it tomorrow morning. By then the person has emailed three of your competitors.

  1. 00:00

    Enquiry lands. The system reads it and pulls what it can find on them.

  2. 00:40

    Reply drafted in your voice, sent to you for approval.

  3. 04:59

    Answer in their inbox. Booking link inside it.

A person approves every send. Nothing goes out that you haven’t seen. The only thing the system takes off you is the waiting.

Conversion

From the call to the signature

  1. A research pack on the business, ready before the call starts.
  2. A diagram of the system built for them, on a branded page, same day.
  3. A proposal written from the call recording. Priced, scoped, ready to accept.
  4. Follow-ups that keep going until there’s an answer either way.

All four will run on you if we get that far. That’s the demo.

Expansion

After the win

  1. Project delivery, automated. The steps run themselves and the client sees where things stand without asking.
  2. An upsell delivery workflow. The next piece of work gets offered and delivered without starting a new sales cycle.
  3. Email follow-up sequences that keep running after the work ships.

Three systems. I run all three inside my own business. Hire me and you’re inside them from day one.

Email me directly

No form. No booking link yet. Tell me which of the four stages is broken and I’ll tell you what I’d build for it. If the answer is nothing, I’ll say that too.

alex@kelermedia.com

Who I work with

Owner-led businesses in the UK and Ireland, 5 to 50 people. Executive search, corporate training, agencies, coaches and consultants, architecture and interior.